Privacy Policy
Parampara is made by Turtle Techsai ("we", "us"). This policy explains what the app collects, what it deliberately does not collect, where your information goes, and what you can ask us to do with it.
We do not sell personal information. There is no advertising in the app and no advertising or analytics trackers embedded in it.
1. The short version
- On your own, your photos stay on your phone. If you are not in a household, the image and video files you add to a festival are copied into the app's private storage on your device and are never uploaded.
- In a household, they are shared with that household. Joining or starting one means your festival photos and videos are uploaded to our storage so the rest of your family can see them, and theirs download to you. This is the point of a shared album — but it is a real change, so it only ever happens after you join a household.
- Nothing syncs until you join a household. Use the app alone and everything stays on your device. Join or start a household and the things a family needs to share start syncing — see section 2.4.
- Some features send data out to work at all. Voice transcription, the photo question feature, text-to-speech and nearby-shop search each send data to a third party. Each is listed below.
2. What we collect
2.1 Information you give us
| What | Why | Where it is stored |
|---|---|---|
| Mobile number | To sign you in by one-time password, and to identify your account | Our database, hosted on Microsoft Azure (India region) |
| Your name or nickname | To greet you, and to show family members who changed what | On your device; also our database if you join a household |
| Language and region preference | To show the app in your language | On your device |
| Festival choices, tasks, custom festivals, recipes and notes | To keep your version of each festival | On your device; also our database if you join a household |
| Household name, invite code, membership and activity | To keep a family in sync and show who updated a setup | Our database |
2.2 What is shared inside a household
If you start or join a household, these are shared with its other members and stored on our servers. Outside a household, none of it leaves your phone.
| What | Why it is shared |
|---|---|
| Festival setup — items, customs, aarti choice, reminder timing | So one person's edit reaches the whole family |
| Task assignments | So everyone can see who agreed to do what |
| Which prep tasks are done | So two people don't buy the same thing |
| Members of the household and their display names | So tasks can be assigned to a person by name |
| Recipes, elders, and heirloom notes you save | So the family's records are the family's, not one phone's |
| Festival photos and videos — the files themselves, plus their captions and which festival they belong to | So the family album is the family's, not one phone's. Files are stored in our Azure storage in India, in a private container that is not readable without a signed, short-lived link issued only to members of your household. |
Anyone holding your household's invite code can join it and see all of the above. Share the code only with people you mean to give that access to.
2.3 Information collected automatically
| What | Why |
|---|---|
| Notification token for your device | To send festival reminders. Stored only if you allow notifications. |
| A record of which reminders were sent | So we do not send the same reminder twice |
2.4 Information we deliberately do not collect
- Photos and videos, if you are not in a household — outside one, no media ever leaves your device.
- Your contacts or address book.
- Continuous or background location.
- Advertising identifiers, and any cross-app or cross-site tracking.
3. Device permissions, and what each is really for
| Permission | Used for | Does the data leave your device? |
|---|---|---|
| Microphone | Recording a family member explaining a ritual, or an aarti in their voice | Yes, if you ask for a transcript. The recording is sent to Apple's speech recognition and to our transcription provider. The audio file itself stays on your device. |
| Camera | Photographing something you want to ask about | Yes, for that photo only. It is sent with your question to our AI provider to be answered. |
| Photo library | Adding photos and videos to your festival album, or attaching one to a question | No for album photos. Yes only for a photo you attach to a question. |
| Location (while using the app) | Finding puja shops, flower sellers and sweet shops near you | Yes, at the moment you search. Approximate coordinates are sent to Google Places. We do not store your location. |
| Notifications | Festival and prep reminders | Only the notification token, so we can reach your device |
You can refuse or withdraw any of these in your device settings. The rest of the app keeps working; only the feature that needs the permission stops.
4. Who else processes your data
These are the only third parties the app sends data to:
| Provider | What is sent | Purpose |
|---|---|---|
| Microsoft Azure | Everything stored in our database, and requests to our API | Hosting and database. Primary region: Central India. |
| Microsoft Azure Blob Storage | Festival photos and videos, if you are in a household | Storing the shared family album. Central India, private container, reachable only through a link that expires in minutes. |
| Azure OpenAI Service | Your typed question, and a photo if you attach one | Answering questions about rituals and suggesting recipes |
| Apple — Speech Recognition (iOS only) | Audio while you dictate | Converting speech to text as you speak. Apple may process this on its servers; see Apple's privacy policy. |
| Sarvam AI | Audio you ask to transcribe; text you ask to be read aloud | Speech-to-text and text-to-speech in Indian languages |
| Google — Firebase Cloud Messaging | Your notification token and the reminder text | Delivering push notifications |
| Google — Places API | Approximate location and the type of shop you are looking for | Finding nearby shops |
We do not sell or rent your information, and we do not share it with anyone for their own marketing.
4.1 Shopping links
Some prep tasks offer links to retailers such as Blinkit, Zepto, BigBasket, Flipkart and Myntra. Some of these are affiliate links, which means we may receive a commission if you buy something. We do not pass any of your personal information to those retailers; opening a link takes you to their own site or app, where their own privacy policy applies.
5. Where your data is stored, and for how long
Data we hold is stored in Microsoft Azure's Central India region. Some processing providers listed above may handle data outside India; where that happens it is done under those providers' contractual data protection terms.
- Account and household data is kept while your account exists.
- Audio and photos sent for processing are used to produce the answer or transcript and are not retained by us afterwards.
- Reminder logs are kept for the festival year they relate to.
- Household photos and videos are kept while the household exists. Deleting one removes it, though a backup copy is retained for 30 days so an accidental deletion can be undone.
- Anything on your device is deleted when you delete the app, or when you use "Reset" in the app's settings. Note that removing the app does not by itself delete what has already been shared with your household — ask us if you want that erased.
6. Your rights
Under India's Digital Personal Data Protection Act, 2023 — and, where they apply to you, the GDPR and UK GDPR — you can ask us to:
- tell you what personal data we hold about you;
- correct anything that is wrong;
- delete your account and the data attached to it;
- stop using your data for a particular purpose;
- send you a copy of your data.
You can delete your account and everything attached to it directly in the app — Settings → Delete my account — with immediate effect, or follow the steps on our account deletion page. For anything else, write to gupta.akshay1996@gmail.com and we will respond within 30 days. If you are not satisfied, you may complain to the Data Protection Board of India, or to your local supervisory authority.
7. Children
Parampara is not directed at children. Under the Digital Personal Data Protection Act, 2023, a person under 18 in India is treated as a child, and their data may only be processed with verifiable consent from a parent or guardian. If you are under 18, please use the app only with your parent's or guardian's involvement and consent. If we learn that we hold a child's data without that consent, we will delete it.
8. Security
Traffic between the app and our servers uses HTTPS. Our database is not publicly reachable and access is restricted. No system is perfectly secure, and we cannot guarantee absolute security; if we become aware of a breach affecting your personal data, we will notify you and the relevant authority as the law requires.
9. Changes to this policy
If we change this policy we will update the date at the top and, for anything significant, tell you in the app before the change takes effect.
10. Contact
Turtle Techsai
[REGISTERED ADDRESS]
gupta.akshay1996@gmail.com